How To Create Your Marketing Plan

Live Webinar Course Description
© 2010-2012 Vision Communications Group. All rights reserved.
Helping People Clarify, Communicate, and Connect Others to Their Vision
COURSE CODE  Marketing101

LEARNING OBJECTIVES
  • Learn what a Marketing Plan is and why it is vital to your organization's success! 
  • Learn what the 7 major marketing tools, techniques and methods are, and how to use them to increase your organization's exposure and garner more donor funding.
  • Learn how important social media is in your marketing mix and how to effectively harness the power of social media to increase your marketing impact.
  • Examine/Review real-life fundraising plans and learn tips on how to create one for your organization.

DELIVERY METHOD
Instructor-led Live Webinar that is PowerPoint driven with review of associated handouts. Each Live Webinar session is both informative and interactive with opportunities for participant Q&A, clarification and feedback.

TRAINING HANDOUTS/MATERIALS
Participants receive handouts via email the day of the Webinar (PDF format), including actual samples of the training topic along with worksheets to assist in developing what was learned; post-Webinar.

PREREQUISITE COURSE(s)  None

COURSE LENGTH
1 hour 

WHO SHOULD ATTEND?
The Founder/Executive Director, Development Director and Treasurer of start-up, growth, or mature-phase nonprofits—in addition to anyone wanting to start a nonprofit—that does not have a comprehensive 3-year budget-based marketing plan developed.   

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