How To Create Your Marketing Plan

eLearning Course Description (Self-Paced)
Helping People Clarify, Communicate, and Bring Their Vision(s) To Life!
COURSE CODE:  MARKET101

LEARNING OBJECTIVES
  • Learn what a Marketing Plan is and why it is vital to your organization's success! 
  • Learn what the 7 major marketing tools, techniques and methods are, and how to use them to increase your organization's exposure and garner more donor funding.
  • Learn how to effectively harness the power of social media to increase your marketing impact.
  • Examine/Review a real-life Marketing Plan and learn tips on how to create one for your organization.

DELIVERY METHOD
eLEARNING COURSE format that is easily downloadable where participant can simply push 'PLAY' to begin the online course. Students can go at their own pace and use the accompanying handouts and worksheets that are emailed with the individual course itself. The course can be watched OVER AND OVER (no limit) and even shown to nonprofit BOARDS, STAFF & VOLUNTEERS that need to understand all the elements of the business plan so they can better 'run with the vision'.

TRAINING HANDOUTS/MATERIALS
Participants receive handouts and worksheets that go WITH the session (via email) along with the link to the actual eLEARNING COURSE, once the online purchase is made. These worksheets make it easier for students to actually create and work on their business plan WHILE they are viewing the eLEARNING COURSE, by simply pausing the online course. It's almost like have a teacher/trainer right there with you as you do the work! 

PREREQUISITE COURSE(s) None

COURSE LENGTH
1 hour 30 minutes 

WHO SHOULD TAKE THIS COURSE?​
The Founder/Executive Director and Development Director of start-up, growth, or mature-phase nonprofits—in addition to anyone wanting to start a nonprofit—that does not have a comprehensive 3-year budget-based marketing plan developed.   

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