How To Create Your Marketing Plan
Live Webinar Course Description
© 2010-2012 Vision Communications Group. All rights reserved.
Helping People Clarify, Communicate, and Connect Others to Their Vision
COURSE CODE Marketing101
LEARNING OBJECTIVES
- Learn what a Marketing Plan is and why it is vital to your organization's success!
- Learn what the 7 major marketing tools, techniques and methods are, and how to use them to increase your organization's exposure and garner more donor funding.
- Learn how important social media is in your marketing mix and how to effectively harness the power of social media to increase your marketing impact.
- Examine/Review real-life fundraising plans and learn tips on how to create one for your organization.
DELIVERY METHOD
Instructor-led Live Webinar that is PowerPoint driven with review of associated handouts. Each Live Webinar session is both informative and interactive with opportunities for participant Q&A, clarification and feedback.
TRAINING HANDOUTS/MATERIALS
Participants receive handouts via email the day of the Webinar (PDF format), including actual samples of the training topic along with worksheets to assist in developing what was learned; post-Webinar.
PREREQUISITE COURSE(s) None
COURSE LENGTH
1 hour
WHO SHOULD ATTEND?
The Founder/Executive Director, Development Director and Treasurer of start-up, growth, or mature-phase nonprofits—in addition to anyone wanting to start a nonprofit—that does not have a comprehensive 3-year budget-based marketing plan developed.